Few Ads for Free IRS E-file Filers

There's a welcome change in store for taxpayerssupermarkets now have candy-free checkout lanes.
who use the Free eFile program run by the InternalSometimes the signs identifying the no-candy lanes are
Revenue Service.easy to see and sometimes not. And you still have to
The IRS said the vendors that provide the Free IRSget past the lanes with the candy.
File service have agreed to stop pitchingIt's the same thing with Free File. Sure, you can get to
refund-anticipation loans and other products, such asthe portal with no ads, but there is still some advertising
insurance and mortgages. Those sales pitches wereon the way.
strongly criticized by consumer groups, which said suchYet the recent change is better than what was
high-price financial products should not be aimed atavailable before - - bolder and more aggressive
low- and moderate-income families.marketing for such things as high- cost tax refunds
This is the fifth year of the service, in which the IRSloans and franchising opportunities.
teams with income tax preparation online companiesIn a survey conducted by the IRS, 6 percent of Free
to allow individuals to file their returns electronically free.efiling users bought something from participating
People must go to the IRS Web site ( to use theproviders. Of those, half said their purchases were not
service, which is available only to taxpayers withintended. DuMars said the IRS found that only 0.5
adjusted gross income of $52,000 or less, up frompercent of taxpayers using Free File last year took out
$50,000 last year.refund anticipation loans.
"Free is free, and you will not be offered anything," saidStill, consumer advocates were particularly disturbed
Bert DuMars, director of the IRS's Electronic Taxabout the marketing of refund-anticipation loans, or
Administration.RALs, which are short- term loans -- typically seven to
Well, not exactly.14 days -- backed by borrowers' tax refunds. RALs
The removal of marketing from the Free eFile Taxcost about $30 to more than $125. Some tax
process could still use some fine-tuning. While it's truepreparers also charge a separate fee, often called an
that all the sites now have a way for people to use"application" or "document preparation" fee, of about
the free service without ads, it's not 100 percent$40, according to consumer advocates at the National
advertising-free. For example, many of the sitesConsumer Law Center and the Consumer Federation
advertise that they will electronically file tax return for aof America.
fee. And there are links for what the providers callThe fees for RALs, when expressed as an interest
"value-added offers."rate, can range from about 40 percent to more than
When you go to the IRS Web site and click on the500 percent a year.
efile for free link, you are taken to a list of participatingEvery year, the two consumer groups launch
companies. You then have to click on a link for acampaigns to steer people away from the loans. The
company you may want to use based on whetherreduced advertising is a good step forward, said Jean
you meet its criteria. For example, some vendors willAnn Fox, director of consumer protection for the CFA.
file free returns only for people with an income of"A government Web site shouldn't be used to sell
$30,000 or less or if they live in certain states.triple-digit interest rate loans to low-income workers,"
In some cases, you still have to read through a lot ofFox said.
verbiage before you're taken to the Free File sign-inNot to mention that the loans are unnecessary. If you
page on the vendor's Web site. If you know youfile taxes return electronically and have your refund
qualify, go straight to "Start My Free File Return." If youdeposited directly into your bank account, you get your
don't see that wording, read through information aboutmoney in two or three weeks.
whether you qualify to file free, then click a button thatAlso new this year: Taxpayers will be able to use Free
says "Start Now."File to request the Telephone Excise Tax Refund.
Think of it shopping in a supermarket. Checkout linesSome Free File companies will provide free access to
often have rows of candy and other treats. It's a greatForm 1040 EZ -T for those people who aren't required
marketing ploy because the wait gives your kids plentyto file tax returns but who are eligible for the one- time
of time to get on your last nerve begging for candy.telephone excise tax refund.
The begging caused parents to complain. Many